Jonathan Lindgren

Vivo 7Y1

Vivo Y71 In-device spot


Vivo China wanted an in-device video presentation of their new Y71 model. The presentation was meant to  appeal to a younger audience in a vibrant and playful way that also showcased some of the phones key features. Combining fluid movements, colourful environments and an energetic soundtrack, makes this a perfect first impression of the Vivo Y71.

My role was to handle the creative direction, initial concepts, editing and pacing, as well as leading the 3D Animation.


- Featured as a Motionographer Quickie - 



Client:  VIVO | China

CGI Production:  Yambo Studio

Director:  Yambo

Creative Direction: Jonathan Lindgren, Mariusz Becker, Yambo

Lead 3D:  Jonathan Lindgren

Shading:  Mariusz Becker, Yambo, Rich Nosworthy

Animation:  Jonathan Lindgren, Rich Nosworthy

Additional 3D:  Jeff Briant, Ruye, Rich Nosworthy

Phone Modelling:  Nick Zieroff, Chris Schofield

Compositing & Colours:  Bold Studio

Typography Animation & Design:  Bold Studio

Music & Sound Design:  Luke Brown

Mixing & Mastering:  Luke Brown

Special Thanks:  Tal Baltuch

Agency:  Visual Signal Tao (Beijing)