Vivo China wanted an in-device video presentation of their new Y71 model. The presentation was meant to appeal to a younger audience in a vibrant and playful way that also showcased some of the phones key features. Combining fluid movements, colourful environments and an energetic soundtrack, makes this a perfect first impression of the Vivo Y71.
My role was to handle the creative direction, initial concepts, editing and pacing, as well as leading the 3D Animation.
Client: VIVO | China
CGI Production: Yambo Studio
Creative Direction: Jonathan Lindgren, Mariusz Becker, Yambo
Lead 3D: Jonathan Lindgren
Shading: Mariusz Becker, Yambo, Rich Nosworthy
Animation: Jonathan Lindgren, Rich Nosworthy
Additional 3D: Jeff Briant, Ruye, Rich Nosworthy
Phone Modelling: Nick Zieroff, Chris Schofield
Compositing & Colours: Bold Studio
Typography Animation & Design: Bold Studio
Music & Sound Design: Luke Brown
Mixing & Mastering: Luke Brown
Special Thanks: Tal Baltuch
Agency: Visual Signal Tao (Beijing)